About

Hookup Herald reviews casual dating apps for adults, frankly and without embarrassment. We are direct about what people actually use these apps for and matter-of-fact about how well they work — and we put safety tooling, verification and moderation quality ahead of feature lists. Everything here is non-explicit as a matter of house style.

Who writes here

The site is edited by Jonah Petrelli, a disclosed house pen name maintained by our editorial team — the Economist model, stated openly rather than hidden. Reviews run under the editor's byline; news runs under “Staff, Hookup Herald.” We publish no fabricated author biographies and claim no credentials we do not have — see the editorial policy for how the bylines work.

How this site is funded

Hookup Herald is an independent, commercially supported publication. We may earn affiliate or advertising revenue from links on the site. That revenue never dictates our conclusions: scores, pros and cons are editorial judgments, sponsored material is always disclosed with the post, and no verdict can be bought. Commercial enquiries go through the advertise page.

Who this is for

We write for adults using or considering casual dating apps.

How we work

We assess safety and moderation design first: verification, blocking, reporting, location handling and how quickly an app responds to a report. Claims about user base, ratio or activity are attributed to the operator or a named report, and treated sceptically where the operator is the only source. We never fabricate a user account, a testimonial or an anecdote, and we publish nothing that could identify a real individual.

Corrections

If we have published an error — a figure, a date, a term, anything — we want to know. Reach the editorial desk via the contact page. Corrections are the fastest queue we run, and material ones are noted in the post.